Trần, Thị Vân Thùy
Power
relations exist between social groups, institutions, women and men,
young and old, ethnic groups, etc. In mass media discourses, they exist
between authors and viewers, listeners or readers. Besides, it is said
that power relations are always relations of struggle – the term which,
according Norman Fairclough [1], is used in a technical sense to refer
to the process whereby social groups with different interests engage
with one another. If applying Fairclough’s view to the case of CNN
commentaries which are used in our investigation, media discourses can
be seen as sites where text producers exercise their power through
well-written language; and thus, they should be involved in a struggle
(a power relation negotiation) with assumed readers over whom they
supposedly want to influence their opinions. In this kind of struggle,
this paper demonstrates that the writers exercise their power via
linguistic means while taking into due consideration the ‘ideal’
readers’ position. It could be claimed that throughout the media
discourses, commentators do have to negotiate the power relations with
assumed readers.
Title: | Power Relation Negotiation between Writers and Readers Embedded in Some CNN Commentaries |
Other Titles: | Thương thuyết quan hệ quyền lực giữa người viết và người đọc trong một số bài bình luận trên CNN |
Authors: | Trần, Thị Vân Thùy |
Keywords: | Assumed readers;‘ideal’ readers;mass media discourses;power relations;power relation negotiation |
Issue Date: | 2015 |
Publisher: | H. : ĐHQGHN |
Series/Report no.: | Vol 31;No 4 |
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